Official Online Store of CYCLE SHOP eirin & Cycle Hatena
City, mountains, and travel—all with one bike. Why the KONA UNIT X is the “do-it-all MTB”
Eirin Marutamachi Store
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City, mountains, and travel. A "modern ATB" that lets you enjoy it all.
The KONA UNIT X is a rare modern mountain bike that is "simple and can do everything."
Its chromoly full-rigid frame and 29x2.6 tires may seem classic at first glance. But once you ride it, you'll be surprised by the balance of its agility and off-road capability.
It's not just for attacking mountains. It's also fun to cruise around town, and you can load it up and go on a trip. Furthermore, its high expandability, allowing for single-speed conversion and dropper post installation, is also attractive.
It's the perfect "modern ATB" for those who want to "play with everything on one bike."
This article provides a digest overview of the KONA UNIT X! ▼ If you want to know more, please check here! Read Article
2026. KONA UNIT X
【Manufacturer's Suggested Retail Price】¥258,500 (tax included) 【Color】Gloss Metallic Gold 【Sizes (approximate height)】S (158-168cm), M (168-178cm), L (178-188cm)
▼Check color and size availability here
Not just fast, but a ride that reminds you of "all the fun"
Simple, yet incredibly fun
A chromoly full-rigid frame without suspension, and large 29x2.6 tires. The configuration is very simple, but that's what makes the UNIT X so interesting – you can feel the road surface and terrain directly.
While incorporating modern geometry, it achieves an exquisite balance that doesn't lean too heavily towards downhill performance, resulting in natural handling that feels at home even in the city.
A raw trail feel only rigid bikes can offer
An MTB that lets you feel the terrain with its tires and your body
MAXXIS RECON 29x2.6 tires and tubeless-ready specifications provide a surprising sense of security for a rigid bike.
The sensation of traversing tree roots and treading on soil offers a different kind of appeal than a full-suspension bike. Coupled with the wide gear range of SHIMANO DEORE 12-speed, it's a reliable setup for both climbing and touring.
Flexible for loading and customizing. Expandability that doesn't limit how you play.
Supports both touring setup and single-speed conversion
In addition to the frame's various braze-ons, the slider dropout allows for adjusting both loading style and ride feel.
You can shorten the rear center for a playful ride or extend it for stability. It also supports single-speed conversion and dropper post installation, offering the freedom to decide "how to ride" – a unique feature of the UNIT X.
An all-around MTB that expands "what to play" with
The KONA UNIT X is not just a trail bike.
It's a bike that accompanies you on days cruising the city, days embarking on a journey with luggage, and days spontaneously heading into the mountains – all in one package.
It's the kind of bike that reminds you of "the pure joy of cycling itself," distinct from the high-spec competition.
For those who want to enjoy MTBs more freely without overthinking them, the UNIT X is a truly special option.
[BAG, WEAR & OUTDOOR EQUIPMENT] Cycle Hatena's annex in Marutamachi offers a wide range of bags, outdoor gear, and apparel that are perfect for touring.
We propose ways to enjoy cycling that go beyond just "riding," through fun outdoor goods that can be combined with bicycles, and items that can be used in everyday life. You'll find everything you need to inspire you to go a little further than you planned.
[BEGINNER & DAILY BIKE]
A shop where you can confidently choose your first bike. We mainly offer entry-level models and sports bikes (cross bikes, road bikes, etc.) that are perfect for everyday use.
"Technical terms are too difficult, I don't understand." We value the time spent helping such customers find the perfect bike for them, even if it means deliberating together.
We support you in choosing a bicycle that you can be truly satisfied with, even if it's your first time.
【BIKE & PARTS】
The Eirin Group's only sports bicycle specialty store. Consisting of two stores, the main building and annex (Cycle Hatena), we handle everything from new/used cross bikes, road bikes, gravel bikes, and MTBs to custom parts and maintenance.
Whether you're covered in mud on the weekend or just on your usual commute, find a bike that you can truly enjoy and express yourself with.
While we appreciate discussing specifications, we prioritize compelling stories and the "reality of use" to propose the perfect bike for each individual.