Collection: Lit（litre）
Lit | A New Bicycle Brand That "Digs" Into Your Local Area
Small adventures and discoveries in everyday life.
"Lit" was born as a brand to enjoy life with bicycles, with the theme of "Dig Into Your Local (small adventures and discoveries in your town)."
We propose a "personal cycling time" that makes you want to take a slight detour, even when primarily riding around town.
Lit aims to broaden the base of "bicycle culture."
Not serious sports bikes, but more life-sized, "approachable bikes" that anyone can easily pick up.
Yet, somehow "cute and a little exciting."
Lit aims to be a brand that serves as a "spark for new beginnings."
Related Links
📖「Lit」関連記事
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![[Lit Trove custom ver.Ⅵ] The perfect balance of classic and rebellious. An urban cruiser custom made with readily available parts.](http://store-eirin-jp.com/cdn/shop/articles/Trove_original_custom_bike_marui_sil_13_76b49dca-3c77-4c11-9e5c-2f6b30d86115.jpg?crop=center&height=300&v=1782272661&width=450)
![[Lit Trove custom ver. V]](http://store-eirin-jp.com/cdn/shop/articles/lit_trove_custom_black_15_1665b3c6-f021-4eb4-89bf-c0544b323c71.jpg?crop=center&height=300&v=1782270823&width=450)
![[Lit Trove custom ver. IV] A practical and stylish bike perfect for city riding](http://store-eirin-jp.com/cdn/shop/articles/2026_lit_trove_urban_custom_2_0172130a-c479-4917-a7fa-348f7dba32d8.jpg?crop=center&height=300&v=1782625988&width=450)
