Collection: FUJI BIKES（フジ）

A Timeless Choice, Built to Be Enjoyed for Years

FUJI BIKES is a bicycle brand with roots in Japan and a history spanning more than 100 years. Now headquartered in the United States, FUJI offers everything from casual urban sports bikes that feel at home on the streets of New York to high-end models developed for competition at the highest level.

In Japan, FUJI is also widely recognized as a pioneer of single-speed bikes, with models such as the FEATHER remaining especially popular. Its hybrid bikes are equally distinctive, with carefully selected colors that make it easy to create a bike with a personal style.

FUJI has also earned widespread praise for the JARI, a gravel adventure bike designed for everything from long-distance bikepacking trips to aggressive riding on unpaved roads. Its frame is constructed from lightweight A6-SL aluminum with titanium added to the alloy. The name JARI comes from the Japanese word for gravel, giving the model a familiar connection to the brand's Japanese heritage.