This summer, FUJI's popular bikes "BALLAD OMEGA," "NAOMI (Rim/Disc)," and "JARI (1.3/1.5/1.7)" are getting amazing price reductions in a limited-time flash sale!
For one month, from July 11th to August 11th, this is your chance to get these bikes at an additional ¥11,000 (tax included) off our regular selling price (10% off the manufacturer's suggested retail price).
The sale includes a variety of models, from classic bikes perfect for city riding to versatile models suitable for road racing and gravel.
Even manufacturer-ordered items are part of the sale, so if you've been eyeing one, don't miss this opportunity to check it out.
▼Click here for the product list page
2025.FUJI FLASH SALE Overview
- Period: July 11th - August 11th
- Eligible Models: BALLAD OMEGA / NAOMI / NAOMI Disc / JARI 1.3・1.5・1.7 (2025 models only)
- Additional ¥11,000 (tax included) OFF our regular selling price (10% off manufacturer's suggested retail price)
- Both in-store stock and manufacturer-ordered items are eligible
- Limited quantities available; sale ends when stock runs out
Quick Introduction to Eligible Models!
BALLAD Ω (OMEGA)|Chromoly Road Bike

【Manufacturer's Regular Price】¥148,500 (tax included) ⇒ Limited-time SALE ¥122,650 (tax included)
*Image (old model)
Based on the traditional chromoly road bike "BALLAD," the "BALLAD Ω" is the series' top model, refined with authentic parts similar to those found on road racers.
Its slender butted chromoly frame, accentuated by black components, features a sophisticated urban design where rationality (functionality) and sensibility (beauty) converge. STI levers and aero spoke wheels deliver a ride that goes beyond mere classicism.
The BALLAD OMEGA is too good for just getting around. It's a companion that creates a slightly special holiday feeling when paired with your favorite jacket and shoes.
A short ride to a nearby cafe or a stroll to the next town transforms into a mini-journey.
While it can be used for everyday commuting, it's a bike that makes you excited just thinking, "Where shall I go with this bike today?"
NAOMI (rim / disc)|Aluminum Road Bike
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▼NAOMI
【Manufacturer's Regular Price】¥148,500 (tax included) ⇒ Limited-time SALE ¥122,650 (tax included)
*Image (custom model)
The "NAOMI" is a lightweight aluminum road bike that blends respect for classic road racers with modern functional aesthetics.
Its smoothly finished horizontal frame with internal cable routing, unified with black components, presents a refined look that stands out stylishly in the city. The sharp ride, born from a high-rigidity carbon fork and a weight under 9kg, offers performance that meets even serious demands, not just aesthetics.
The crisp acceleration and agility characteristic of aluminum make you feel "this is a road bike" the moment you press the pedal.
Whether you're slowly climbing a hill by shifting gears or pushing hard on flat ground for a quick cruise, this bike allows you to fully enjoy the exhilarating sensation unique to road bikes.
While long rides are certainly enjoyable, it's particularly recommended for those who want to experience "pure cycling" focused on speed.
It's a model that perfectly embodies the desire to "ride a road bike."
▼NAOMI DISC
【Manufacturer's Regular Price】¥170,500 (tax included) ⇒ Limited-time SALE ¥142,450 (tax included)
*Image (custom model)
The "NAOMI DISC" combines a classic horizontal aluminum frame with the latest disc brakes.
The refined silhouette, achieved through smooth welding and internal cable routing, along with the addition of thru-axles and an aero carbon fork, achieves a high level of balance between agility and stability.
The crisp acceleration characteristic of aluminum is present the moment you press the pedal, and the reliable braking power unique to disc brakes provides a secure feeling of safety on descents and in rainy conditions.
Its chic, blacked-out appearance is perfect for those who don't want to compromise on style, whether for city rides or weekend long rides.
This bike is designed to naturally bring out that "desire to push" while seamlessly integrating into daily life, allowing you to fully enjoy the thrill of road biking on climbs and fast cruises.
JARI (1.3 / 1.5 / 1.7)|Aluminum Gravel Road Bike

▼JARI 1.3 (GRX)
【Manufacturer's Regular Price】¥286,000 (tax included) ⇒ Limited-time SALE ¥246,400 (tax included)
*Image (old model)
"Adventure always keeps us moving."
Born to transform even rough terrain into your playground, the JARI is a versatile and reliable companion, much like a Swiss Army knife.
The JARI 1.3 is a high-spec model among aluminum gravel road bikes, offering the reliability to confidently tackle off-road trails without sacrificing the speed of a road bike.
Detailed features like shoulder pads and BENTO BOX mounts are practical specifications designed for long journeys and carrying, providing solid support for serious gravel riders.
The unique adventure bars and low-center-of-gravity, long-wheelbase design enhance stability on unpaved roads while maintaining excellent cruising speed.
The wide-ratio cassette proves its worth on steep hills and in rough conditions.
From casual cycling to aggressive gravel rides and active camping tours, this one bike can handle it all.
We highly recommend the JARI 1.3 to ambitious riders who "can't own many bikes but want to fully enjoy both on-road and off-road adventures."
▼JARI 1.5
【Manufacturer's Regular Price】¥225,500 (tax included) ⇒ Limited-time SALE ¥191,950 (tax included)
*Image (old model)
The "JARI" is an adventure road bike born to transform unpaved roads into your personal playground. It handles both rough and paved roads with ease, and its versatility makes it like a Swiss Army knife.
Its unique adventure bars enhance control on unpaved roads, while the low-center-of-gravity and long-wheelbase design ensure stable cruising at high speeds.
The JARI 1.5, equipped with hydraulic disc brakes, is highly recommended for those who want to seamlessly enjoy a variety of adventures, from daily commutes to long tours and camping rides.
▼JARI 1.7
【Manufacturer's Regular Price】¥154,000 (tax included) ⇒ Limited-time SALE ¥127,600 (tax included)
*Image (old model)
The "JARI" is a versatile adventure bike that turns unpaved roads into your own territory. Its design, born from numerous prototypes, is packed with practical ideas such as shoulder pads for carrying and convenient BENTO BOX mounts.
The unique adventure bars enhance control on unpaved roads, while the low-center-of-gravity and long-wheelbase provide excellent stability for high-speed cruising.
The JARI 1.7, combining mechanical disc brakes with Sora components, is the perfect bike for those who want to enjoy everything from daily commutes to weekend adventures.
Benefits of purchasing during this sale
- This is the only period when you can get an additional ¥11,000 off our regular price (10% off the manufacturer's suggested retail price)!
- Both in-store stock and manufacturer-ordered items are eligible, offering a wider selection.
- With riding season in full swing, you can enjoy your new bike from summer through autumn.
- If you pick up in-store (Kyoto city), position adjustment and shipping are free, allowing you to ride with confidence.
This is your chance to get that bike you've always wanted at the best possible price.
The sale is for a limited time and while supplies last. Sizes tend to sell out quickly, so please check early if you're interested.
Once manufacturer stock is gone, we won't be able to order more, so don't miss this opportunity!
Regarding visits and inquiries
If you have any questions, such as "What size is right for me?", "What colors are in stock?", "What is the delivery time?", or "I'd like to see the actual product in store," please feel free to contact us.
Our experienced staff will help you choose the perfect bike.
Please send inquiries via the "Contact Form" or by clicking "Chat" at the bottom of the screen.
Sale Summary
- FUJI's popular models are significantly discounted for a limited one-month period, from July 11th to August 11th.
- Get an additional ¥11,000 (tax included) off our regular selling price (10% off the manufacturer's suggested retail price).
- Eligible models include BALLAD OMEGA / NAOMI / NAOMI Disc / JARI 1.3・1.5・1.7.
- Both in-store stock and manufacturer-ordered items are eligible for the sale.
- The sale ends when sizes or stock run out, so early checking is recommended.
This summer is your chance to fully enjoy city rides, touring, and gravel with a new bike. If you're interested, please feel free to contact us!
▼Click here for the product list


