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Test rides available & limited-time special discount | BOMBTRACK POP-UP STORE (Feb. 28 – Mar. 15, 2026) at Cycle Hatena
Cycle Hatena
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"You can't appreciate its quality just from a catalog or photos." We will be holding a limited-time BOMBTRACK POP-UP STORE at Cycle Hatena where you can "test ride and discover the true value" of BOMBTRACK bikes.
Test rides are available, and special discounts will be offered for purchases made during the event. ARISE SG, HOOK/HOOK EXT, MUNROE CARGO── This is a valuable opportunity to experience the full range of BOMBTRACK's "bikes you can truly utilize," from city riding to gravel and cargo.
For those who have "been curious but never had a chance to try one," we encourage you to "take a ride" first. You're sure to find answers that aren't visible in the spec sheet!
【Event Period】Saturday, February 28, 2026 – Sunday, March 15, 2026, 12:00-20:00 【Location】Cycle Hatena, Annex of Cycle Shop Eirin Marutamachi Store
BOMBTRACK is a bike brand that is evaluated not by its "looks" but by its "substance." The brand started in Cologne, Germany in 2013 with the simple and straightforward idea of "creating the bikes we truly want to ride."
To help you experience the reality honed in the field, which cannot be conveyed through catalog specifications or numbers alone, Cycle Hatena will be hosting a limited-time POP-UP STORE.
During the event, test rides are available, and special discounts for purchases will also be offered. This event is especially for those who have "been curious but never seen them in person."
Exhibition & Test Ride Models
This POP-UP will feature four models that embody BOMBTRACK's philosophy for display and test rides.
The "Arise SG" is a chromoly multi-use bike that can also be converted to a singlespeed.
Its charm lies in the solid response when pedaling, the chromoly's characteristic resilience, and its versatility for city riding, touring, and singlespeed customization.
It's a bike that even our staff highly praises as "feeling great."
The HOOK is BOMBTRACK's "quintessential" gravel bike.
The HOOK EXT is a model that further pursues its off-road capability. It intentionally uses 650B instead of 29er, prioritizing maneuverability and playful handling.
It's more about "the joy of fully utilizing it" than "speed." These two models most clearly embody the BOMBTRACK spirit.
The "MUNROE CARGO" is a serious cargo bike capable of carrying up to 30kg.
It comes standard with different sized front and rear wheels and a direct-mount front rack. Its design, focused purely on functionality as a tool, gives it a unique beauty.
This model appeals to those who are seriously considering "integrating cycling into their lives."
Experience the "ride quality" that cannot be understood from spec sheets
Test rides available & limited-time special discounts
Wide range of displays including gravel, multi-use, and cargo bikes
Valuable opportunity to see the actual bikes
Field ride event also planned for March 1 (Sunday)
"You just have to ride it to understand." BOMBTRACK is exactly that kind of brand.
These are bikes that will resonate with those who can appreciate the quality on the inside, not just the exterior. We invite you to experience them firsthand at this event.
[BAG, WEAR & OUTDOOR EQUIPMENT] Cycle Hatena's annex in Marutamachi offers a wide range of bags, outdoor gear, and apparel that are perfect for touring.
We propose ways to enjoy cycling that go beyond just "riding," through fun outdoor goods that can be combined with bicycles, and items that can be used in everyday life. You'll find everything you need to inspire you to go a little further than you planned.
[BEGINNER & DAILY BIKE]
A shop where you can confidently choose your first bike. We mainly offer entry-level models and sports bikes (cross bikes, road bikes, etc.) that are perfect for everyday use.
"Technical terms are too difficult, I don't understand." We value the time spent helping such customers find the perfect bike for them, even if it means deliberating together.
We support you in choosing a bicycle that you can be truly satisfied with, even if it's your first time.
【BIKE & PARTS】
The Eirin Group's only sports bicycle specialty store. Consisting of two stores, the main building and annex (Cycle Hatena), we handle everything from new/used cross bikes, road bikes, gravel bikes, and MTBs to custom parts and maintenance.
Whether you're covered in mud on the weekend or just on your usual commute, find a bike that you can truly enjoy and express yourself with.
While we appreciate discussing specifications, we prioritize compelling stories and the "reality of use" to propose the perfect bike for each individual.