What if you could carry your wish for road safety more naturally, in a contemporary way?
"omamori-mamori" is an item that directly embodies this idea, placed right under your saddle.
Unlike typical "full-on Japanese style" amulet goods, this product features a modern choice of materials, practicality, and is carefully designed to look good when attached to a bicycle.
This sense of balance is what defines tade qui. It’s an extension of safety measures, with a little bit of divine intervention. It proposes a cyclist-style "omamori" (amulet) in a truly contemporary form.
【tade qui】omamori-mamori｜About the model, price, and specifications
【Retail Price】3,300 yen (tax included)
【Colors (3 available)】Hi-viz yellow / Grey / White
【Material】Net PVC（High viz yellow）
【Size】11cm (H) × 7cm (W)
Japan Handmade Brand tade qui
tade qui is a Japan-made brand where Mr. Hosokawa, the brand owner and sole craftsman, oversees every process and detail.
From fabric selection to hardware, cords, and sewing specifications, every component is chosen without compromise. A deep understanding of fashion, outdoor activities, and various cultures, not limited to just bicycles, gives birth to tade qui's unique products.
The gimmicks are not overstated, and the appearance when actually attached to a bicycle is beautiful. Due to its high level of perfection, the brand continues to attract support primarily from cyclists with discerning tastes.
▶Click here for the tade qui product lineup
The "omamori-mamori" Product
"omamori-mamori" is an amulet case born from tade qui's unique idea of incorporating Japan's distinctive omamori culture into cycling.
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It is designed to subtly attach under the saddle, protecting your cherished omamori received from a shrine or temple from rain and dirt.
More than just an accessory, it is a product for cyclists that embodies "the desire for safety" in a tangible form.
Materials, Structure, and Details
The material used is Net PVC, which has a translucent, tech-inspired appearance. It offers excellent waterproofing and weather resistance, providing solid protection for your precious omamori.
Additionally, it is believed that omamori gain blessings by being exposed to sunlight. The translucent nature of the material achieves a balance between functionality and cultural background.
A 3M reflector is placed on the front, enhancing visibility during night riding and serving as a practical reflector.
The tie cord uses ATWOOD MIL-SPEC tactical cord, boasting a load capacity of 125kg. It is woven with reflective fibers, making the cord itself glow at night.
The knot is a "Nijuu Kanae Musubi" (double wish-granting knot). The front forms the character "kuchi" (口), and the back forms "juu" (十), which together form the auspicious character "kanae" (叶 - to grant a wish).
How to Use and Attachment Location
The primary attachment position is the rear of the saddle, but with the strap adjuster and hook, it can also be attached to backpacks and other items.
The back features a YKK AquaGuard zipper, providing both waterproofing and accessibility. Omamori can be inserted and removed smoothly.
It's also recommended for storing "just-in-case" items for cyclists, such as quick links or tire boots, in addition to omamori.
Summary of omamori-mamori
- A unique product that incorporates Japanese omamori culture into cycling
- Made from Net PVC material with excellent waterproofing and weather resistance
- 3M reflector + reflective cord ensures visibility at night
- Auspicious details with the Nijuu Kanae Musubi knot
- Limited quantity production, so early checking is recommended if you're interested
While people ride bicycles for various reasons, "returning safely" is undoubtedly a common wish for everyone.
Helmets, lights, daily maintenance. After doing everything possible, it's these "preparations for the heart" that you still want to subtly add.
Omamori-mamori doesn't dramatically proclaim wishes. Instead, it quietly sways under the saddle, accompanying you on today's ride.
A small omamori that catches your eye before you set off.
Its presence alone can make your usual route feel a little kinder. This item is for those who cherish that feeling.
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