"I want a stylish city bike. But I also want to have a little adventure." For those with such ambitious desires, the perfect bicycle has been created.

The first model from Cycle Shop Eirin's original brand "Lit", named "Trove", is an "urban cruiser for everyday adventures" that allows you to easily venture not only through the city but also onto roads and paths where some nature remains.

Small adventures that extend from everyday life.
Trove is here to gently encourage you to enjoy your local area at your own pace.

Lit | Crafting with a Down-to-Earth Approach.

We at Eirin have been exploring new ways of envisioning bicycles, going beyond simply being a "retail store."

Our original brand "Lit" was created to embody our unique proposals, something that large chains or high-end specialty stores cannot offer.

The idea behind Lit is to "ignite a small spark."
This isn't about grand changes or extravagance, but about bringing a little change or discovery into everyday life.

It's about making things in a down-to-earth way that makes someone think, "Oh, this is nice."
It's an attitude where each staff member actively participates in creating a bicycle they themselves would want.

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Trove | The bike that unearths the city and everyday life

Lit Trove

[Suggested Retail Price] ¥52,800 (tax included)
[Colors (2 total)] fog blue, pale gray
[Size (suitable height)] 420 (158-173cm)
[Vehicle weight] 13.8kg

The first model from Lit, "Trove," derives its name from an old English word meaning "to unearth" or "to discover."
We imbued it with the desire for people to enjoy small adventures, like finding treasures in their daily lives.

For example, taking a casual ride down a local lane or stopping by an unfamiliar cafe.
Trove is an urban cruiser that offers these "discoveries" in your everyday life, plus a little extra.

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Our Essence in Every Detail

Staggered Design that Blends into the City

The frame features a steel staggered design, balancing a relaxed, upright riding posture with a soft aesthetic that blends seamlessly into the city.

It comes in two calm and approachable colors: "fog blue" and "pale gray." Both colors naturally complement everyday wear, reflecting our intention for the bicycle to be a tool for daily life.

Not bound by function, but not inconvenient

Prioritizing style, we also incorporated practical features for everyday use.

• 26x1.95-inch semi-block tires provide peace of mind on uneven surfaces and unpaved roads.
• Comes standard with carrier, fenders, and bottle cage mounts.
• Includes a single center stand, and can be converted to a double stand.
• microSHIFT + Shimano 1x6 speed configuration.

While offering just the right amount of expandability for daily use, we've packed it with fun that ordinary utility bikes can't provide.

Just commuting is a waste. For those who feel this way, we chose a slightly fatter 26x1.95-inch tire.

Instead of the common 26-inch (WO) tires found on many utility bikes, we deliberately chose 26-inch (HE) MTB standard tires. While the diameter is almost the same, the fatter, taller tires hold ample air, providing supple cushioning and reliable grip.

Smoothly navigate city asphalt, rough construction roads, riverside gravel paths, and even small bumps. It also reduces strain on your hips and lower back, making you want to take leisurely detours and longer routes.

"If you're going to handle city riding to light off-road in Japan with one bike, this standard is a great fit for Japanese people." The attractive features include a bike size suitable for average height and build, and ease of handling.

Indeed, "Trove," which uses these 26-inch (HE) tires, is actually very rare. The choice of "MTB tires on a utility bike" transforms your everyday ride into something a little special.

And the component configuration, from the crank and rims to the grips, reflects a "thoughtful touch."
Yet, the price is kept at ¥52,800 (tax included), a realistic range that fits into everyday life.

"I want something a little special," "But I want a bike that's easy and comfortable to ride."
This is the bike for those who feel that way.

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Experience Rediscovering "Your Town"

The goal of this Trove is to provide an opportunity to re-examine the scenery within your routine of "commuting, shopping, and pick-ups/drop-offs."

Like when you first rode a bicycle.
With every pedal stroke, your world expands—
We want it to be something that gently unearths that "initial impulse."

That's why we poured our hearts into creating a bike that would become someone's "treasure = Trove."

A comfortable, down-to-earth ride

When I first rode the Trove, I felt, "Ah, this is nice."
The reassurance of the 26-inch semi-block tires and the light initial push were pleasant, and its reliability smoothed out even small bumps.
It might not be ideal for hills, but it's smoother in the city with many traffic lights. It felt like I could ride at a pace that suited both my speed and my mood.

The promenade handlebars and longer head tube create a natural posture, supporting a relaxed ride.
The laid-back riding feel, almost like being on a journey, is also one of Trove's charms.

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Summary | What the Lit brand aims for

Lit is a coined word derived from "LITTLE."
Our wish for this brand is to deliver something that may not be flashy, but definitely ignites a spark in your heart.

We hope that this Trove will be the "gateway to change" in your daily life, prompting you to take a little detour or see your local scenery in a new light, all thanks to a bicycle.

Dig Into Your Local
Discover small adventures and revelations in your town.