Official Online Store of CYCLE SHOP eirin & Cycle Hatena
More Than a City Bike: Everyday Adventures with the Lit Trove
Eirin Imadegawa Kyodai-mae Store Bekkan
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Choosing a Bike That Feels Natural and Truly Your Own
“I want a stylish bike for riding around town, but I would also like to enjoy a little adventure.” The Trove, the first model from Lit, is designed to fit naturally into that kind of everyday life.
Ride freely through the city, then turn onto an unfamiliar street simply because it looks interesting. The Trove is an urban cruiser made for enjoying those small adventures that begin just beyond your usual routine.
Lit Trove
【Suggested Retail Price】¥52,800 including tax 【Colors】Fog Blue / Pale Gray / Faded Mustard / Sage Gray 【Size / Recommended Rider Height】420 / 158-173cm
▼Check available colors and sizes
The Everyday Value Behind the Lit Brand
Lit is an original bicycle brand created by Eirin.
Its concept is to “light a small spark.”
Rather than bringing dramatic change, Lit aims to introduce a fresh perspective or a small discovery into everyday life. That idea of creating products on a relatable, human scale is at the heart of the brand.
The Trove was the first bike to bring that philosophy to life.
Designed to Connect the City with Small Adventures
The steel staggered frame provides a relaxed and comfortable riding position.
Its 26×1.95-inch semi-knobby tires gently absorb bumps, uneven pavement, and gravel roads.
Mounting points for racks and fenders also provide plenty of flexibility for everyday use.
The result is a well-balanced design that combines the easygoing practicality of a traditional city bike with the enjoyment of a sports bike.
Rediscovering Your Own City Through Riding
The Trove is not a bike designed for racing or chasing speed.
It is made for enjoying the city at your own pace.
Easy to handle on streets with frequent stops and traffic lights, it has a ride quality that naturally makes you want to take a detour.
It helps you discover something new within scenery you may have passed countless times before.
A Bike That Brings a Small but Meaningful Change to Everyday Life
The Trove adds a sense of small adventure to familiar routines such as commuting, shopping, and riding around your neighborhood.
The reassuring stability of its 26-inch semi-knobby tires, its relaxed ride, and its simple design that blends naturally into the city all contribute to its character.
None of these elements are overly specialized or dramatic, but together they can make everyday life feel a little richer.
As a bike that encourages you to take the longer way home or explore one more street, the Trove is ready to become a natural part of your daily life.
[BAG, WEAR & OUTDOOR EQUIPMENT] Cycle Hatena's annex in Marutamachi offers a wide range of bags, outdoor gear, and apparel that are perfect for touring.
We propose ways to enjoy cycling that go beyond just "riding," through fun outdoor goods that can be combined with bicycles, and items that can be used in everyday life. You'll find everything you need to inspire you to go a little further than you planned.
[BEGINNER & DAILY BIKE]
A shop where you can confidently choose your first bike. We mainly offer entry-level models and sports bikes (cross bikes, road bikes, etc.) that are perfect for everyday use.
"Technical terms are too difficult, I don't understand." We value the time spent helping such customers find the perfect bike for them, even if it means deliberating together.
We support you in choosing a bicycle that you can be truly satisfied with, even if it's your first time.
【BIKE & PARTS】
The Eirin Group's only sports bicycle specialty store. Consisting of two stores, the main building and annex (Cycle Hatena), we handle everything from new/used cross bikes, road bikes, gravel bikes, and MTBs to custom parts and maintenance.
Whether you're covered in mud on the weekend or just on your usual commute, find a bike that you can truly enjoy and express yourself with.
While we appreciate discussing specifications, we prioritize compelling stories and the "reality of use" to propose the perfect bike for each individual.