A "Functional" Custom, Just Right for Everyday Life
Designed for daily use
A practical style combining a SHOWA INDUSTRIES wood wire basket and GIZA PRODUCTS fenders.
It's designed for "truly easy everyday use," allowing you to carry plenty of luggage and ride without hesitation even after the rain.
Yet, the overall impression isn't too heavy, maintaining an exquisite balance that blends naturally into the city.
Relaxed riding posture, easy to get on
Handlebar perfect for city riding
The GIZA PRODUCTS AL081 Handlebar features a back-swept shape that allows for a natural hand position.
It provides a relaxed riding posture, so you can cruise leisurely while enjoying the scenery, without being forced to lean forward.
Paired with brown Choco Bike Grips, it achieves a balanced look that's not overly classic, but has just the right amount of playful character.
The appeal of "not being overly complete"
A bike that grows with your lifestyle
The charm of the Lit Trove is that it's "not overly complete from the start."
There's room for customization, allowing you to gradually adapt it to your life by adding a basket or fenders.
This bike isn't about competing on specs; it's about enjoying a comfortable relationship with your bicycle, one that naturally inspires you to ride "just because I feel like it today."
A "just right" bike that blends naturally into the city and your daily life
This Lit Trove custom ver. IV is a customized specification that effortlessly balances practicality and aesthetic appeal.
Its appeal lies in a balance that makes daily commutes comfortable and adds a little enjoyment to "the time spent riding the bike itself."
Not too serious, but with careful attention to detail. This "everyday-focused custom" ensures a bike you can enjoy naturally for a long time.
[BAG, WEAR & OUTDOOR EQUIPMENT] Cycle Hatena's annex in Marutamachi offers a wide range of bags, outdoor gear, and apparel that are perfect for touring.
We propose ways to enjoy cycling that go beyond just "riding," through fun outdoor goods that can be combined with bicycles, and items that can be used in everyday life. You'll find everything you need to inspire you to go a little further than you planned.
[BEGINNER & DAILY BIKE]
A shop where you can confidently choose your first bike. We mainly offer entry-level models and sports bikes (cross bikes, road bikes, etc.) that are perfect for everyday use.
"Technical terms are too difficult, I don't understand." We value the time spent helping such customers find the perfect bike for them, even if it means deliberating together.
We support you in choosing a bicycle that you can be truly satisfied with, even if it's your first time.
【BIKE & PARTS】
The Eirin Group's only sports bicycle specialty store. Consisting of two stores, the main building and annex (Cycle Hatena), we handle everything from new/used cross bikes, road bikes, gravel bikes, and MTBs to custom parts and maintenance.
Whether you're covered in mud on the weekend or just on your usual commute, find a bike that you can truly enjoy and express yourself with.
While we appreciate discussing specifications, we prioritize compelling stories and the "reality of use" to propose the perfect bike for each individual.