オールドBMXの見た目で、街乗りはもっとラクに。FUJI MX-Eという新しいE-BIKE

Old-school BMX look, easier city riding. Introducing FUJI MX-E, a new e-bike.

June 16, 2026

Eirin Imadegawa Kyodai-mae Branch Annex

FUJI MX-E｜An urban e-bike with the feel of an old BMX

The FUJI MX-E is an urban e-bike that combines the playful look of an old BMX with the comfort of electric assist.

With its slender chromoly frame, thick 20-inch tires, and high-rise handlebars, it boasts a classic look, yet offers a smooth start with electric assist. It's a great choice for those who find regular electric bicycles a bit lacking.

It's recommended for those looking for an "e-bike that makes daily life a little more fun," offering easy rides for commuting, shopping, or even short weekend outings, all while looking great.

FUJI MX-E

【Manufacturer's suggested retail price】¥198,000 (tax included)
【Colors (2 total)】Black, OG Blue
【Approximate height range】150〜180cm

▼Check color and size availability here

Bringing the old BMX vibe to modern urban rides

Nostalgic yet new, an E-BIKE characteristic of FUJI.

The design source for the MX-E is the old BMX bikes of the 1970s and 80s. Its style, combining a slender chromoly frame with thick 20-inch tires and high-rise handlebars, evokes a sense of nostalgia while naturally blending into today's urban landscape.

With the battery and wiring subtly integrated, it looks like a classic city bike at first glance. Yet, firmly step on the pedals and the electric assist kicks in. This gap between appearance and function is a major appeal of the MX-E.

Effortless starts, even in city areas with many traffic lights

Simple operation, smooth urban riding performance.

The drive unit is made by ANANDA. There are three assist modes: LOW, NORMAL, and HIGH, with the LOW mode offering a range of approximately 85km. This battery capacity is convenient for daily use, as it doesn't require frequent charging.

Being a single-speed bike, there's no need for gear shifting. Starting from a traffic light or going up a slight incline is effortless, making urban travel considerably more comfortable.

Equipped with a rack, making it very practical for daily use

Not just good looks, but also convenience for everyday use.

The MX-E comes standard with a rear carrier that supports up to 27kg and a center stand. This ensures practicality as an urban bicycle, allowing you to carry luggage or attach compatible child seats.

Its thick 20x2.125 inch tires are strong against bumps, providing a sense of security and comfortable ride on various surfaces, from paved roads to slightly rough riverside paths. Another appeal is the ability to customize it to your lifestyle by adding a front basket or a double-leg stand.

Summary｜For those who find regular electric bicycles lacking

The FUJI MX-E is an urban e-bike that cleverly combines the playful design of an old BMX with the comfort of electric assist.

What's great about this model is that it's not just easy to ride, but also has a look that you'll truly love. It's a bike that makes daily commutes, shopping, and weekend outings a little more enjoyable.

It's recommended for those who aren't satisfied with the design of ordinary electric bicycles, and for those looking for an e-bike that combines a classic atmosphere with practicality.

▼Check color and size availability here

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