ABOUT Lit | Connecting with the city, discovering your ideal bicycle
Lit | A New Bicycle Brand Lighting a Small Spark
"Dig into your city"—find small adventures in everyday scenes. Lit is a new brand that proposes bicycles and lifestyles that can be enjoyed authentically, themed "Dig Into Your Local." Not too formal, but a little exciting. We value such everyday "inspirations."
What Lit Aims For
Bicycles are more than just a means of transportation. Lit creates bicycles not just for "riding," but as a way to discover your city. A back alley you stumbled into, a shrine you didn't know existed, a cafe you chanced upon. Such "accidental encounters" might just change your daily life a little.
The Brand's First Model, "Trove"
Urban cruiser × semi-block tires. City streets or gravel paths, whatever you're in the mood for. The 26-inch semi-block tires provide reliable footing, smoothly connecting asphalt and country roads. The staggered frame design fits all genders and body types. Available in two colors: fog blue and pale gray.
Recommended for:
Those looking for a stylish bicycle to ride in everyday clothes
Those who wanted a "just right bike," more than a utility bike but less than a sports bike
Those who enjoy small adventures like cafe hopping on weekends or detours to the suburbs
Those looking for a bicycle color that blends with their fashion and aesthetic
Those who want to customize their bike with a basket or carrier
STAFF COMMENT | "Just getting around" becomes a little more fun
The first time I rode it, I felt, "Ah, this feels good." The thick tires absorb bumps, allowing for a natural ride even in the city. It's a bicycle you can enjoy at "your own pace," where you find yourself having ridden a little further than intended while maintaining a relaxed posture.
The Meaning Behind the Name "Lit"
Lit = A small spark igniting To create models that even those new to cycling might want to "try riding" a little. To be a "catalyst" for discovering the joy of your city and moving on your own two feet. With the wish to be a brand that serves as such an "initial spark," we named it Lit.
Daily commutes and weekend detours. Lit bicycles are more than "just a means of transportation"; they offer little discoveries and a change of pace.
The first model, "Trove," is a bike that combines a presence that shines in the city with the depth to handle a little adventure. It is sure to blend seamlessly into your "favorite scenery."
Make your city more interesting. Bring small adventures and discoveries to your current life. With Lit, "Dig Into Your Local."
