{"title":"Udo","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eUDOG is a new brand founded in 2021, based in the Veneto region in northeastern Italy. The region faces the Adriatic Sea and is surrounded by abundant nature, including rivers fed by snowmelt from the Alps and valleys.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAlberto Fonte, who founded the brand, has worked for modern cycling brands such as fi'zi:k, Pinarello, and Kask. The brand was born from his accumulated knowledge and experience as an active and passionate cyclist.\u003c\/p\u003e\n\u003cp\u003eThe brand name \"UDOG\" comes from \"UNDERDOG,\" a term that refers to \u003cstrong\u003e\"an athlete who, despite not being expected to win, captivates the passion of fans.\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe brand's message is that success is not solely defined by competitive victory, as long as one has ambition and dedication.\u003c\/span\u003e\u003c\/p\u003e","products":[],"url":"https:\/\/store-eirin-jp.com\/en\/collections\/udog.oembed","provider":"京都の自転車屋 CYCLE SHOP eirin ＆ サイクルハテナ","version":"1.0","type":"link"}